Chevrolet

Chevrolet, often known as Chevy or officially the Chevrolet Motor Branch of General Motors Company, is a division of the American automaker General Motors that produces cars in the United States (GM). The Chevrolet Motor Car Company was founded on November 3, 1911, by Louis Chevrolet (1878–1941), Arthur Chevrolet, and William C. Durant, the former founder of General Motors (1861–1947). In a reverse merger that took place on May 2, 1918, Durant utilized the Chevrolet Motor Car Company to gain control of General Motors and return to the position of GM president. With his motto "a car for every purse and purpose" after Durant's second ouster in 1919, Alfred Sloan chose the Chevrolet brand to become the General Motors family's volume leader, selling mainstream automobiles to compete.

The majority of automobile markets throughout the world sell vehicles with the Chevrolet brand. With the introduction of the Camaro and Silverado pickup truck in 2018 and after a 50-year hiatus, Holden Special Vehicles represented Chevrolet throughout Oceania. Throughout 2021, General Motors Specialty Automobiles took over the distribution and sales of Chevrolet vehicles in Oceania, commencing with the Silverado. With the slogan "Daewoo has grown up enough to become Chevrolet," Chevrolet was relaunched in Europe in 2005. This action was motivated by General Motors' desire to create a worldwide brand around the Chevrolet nameplate.

With the relaunch of Chevrolet in Europe, General Motors planned for Chevrolet to be a mainstream value brand while moving upmarket Opel of Germany and Vauxhall of the United Kingdom, which had previously served as GM's traditional European standard-bearers. Nevertheless, GM went back on this decision in late 2013, declaring that the brand will be discontinued in Europe starting in 2016, with the exception of the Camaro and Corvette. The CIS nations, including Russia, were to continue to promote Chevrolet automobiles. The Daewoo car brand was last used in its home country of South Korea after General Motors fully bought GM Daewoo in 2011 to become GM Korea, and Chevrolet took its place.

From subcompact cars to medium-duty commercial trucks, Chevrolet manufactures and sells a variety of vehicles in North America. Due to the popularity and brand recognition of Chevrolet as one of General Motors' international brands, the terms "Chevrolet," "Chevy," or "Chev" are occasionally used as synonyms for General Motors or its goods. One such product is the GM LS1 engine, which is frequently referred to by the name or a variant thereof of its ancestor, the Chevrolet small-block engine.


Chevrolet Cars, Trucks, SUVs, Crossovers and Vans
https://www.chevrolet.com